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The Seowolf Edition Saturday 31 October 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story18 min read Seowolf's Guide to SEO: The A to Z Desk Reference That Shows You Which SEO Advice to Ignore Most of the SEO advice quietly wasting your time was true once. That's why it still sounds right, why it keeps getting repeated — and why you need a reliable way to tell the difference. SEO & Search Marketing · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Get the basics right

  1. AccuWebHosting Review: Who Its VPS, Windows VPS and Dedicated Servers Are Actually For10 min read
  2. Website Navigation, Mobile and Performance UX: Menus, Search, Responsive Design and Speed10 min read
  3. Filtering SEO Lists by Line: Keep Lines Containing, Starting, Ending or Matching a Pattern12 min read
  4. Text Case Conversion for SEO: Lowercase, Uppercase, Title Case, camelCase and More18 min read
More in General & Other →

Turn visitors into buyers

  1. The Top of Your Page Has One Job: Confirm the Match3 min read
  2. What Makes Copy "Conversion Copy" vs. Just Copy3 min read
  3. Matching a Lead Magnet to the Awareness Stage3 min read
  4. Website Conversion Optimization: Funnels, Testing, Trust Signals and Costly Mistakes6 min read
More in Website Conversion & Sales →

Rank higher on Google

  1. DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages8 min read
  2. Expired Domains Explained: How They Work, What They're Worth and How to Buy One8 min read
  3. DIY Technical and On-Page SEO Audit: A Step-by-Step Walkthrough12 min read
  4. ProxyScrape: The Complete Beginner-to-Advanced Guide33 min read
More in SEO & Search Marketing →

In this edition

Find any guide →
SEO & Search Marketing · 10 min Long-Tail Keywords: The Complete Guide to Finding, Validating and Prioritizing Them Most searches are not for "running shoes" or "SEO". They are for "best running shoes for flat feet on concrete" or "how to fix crawl budget issues on a large ecommerce site". These longer, more…
  1. 01 Visual Design for Websites: Color, Typography, Layout and Design Systems General & Other · 11 min
  2. 02 Dedicated Proxies: The Complete Guide from Beginner to Advanced Online Business & Marketing · 25 min
  3. 03 Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS Email Marketing & List Building · 8 min
  4. 04 Seowolf's Guide to Direct Response: Sales Copy That Turns Sceptical Readers Into Buyers — Without Hype Website Conversion & Sales · 18 min

Tools for these topics

All free tools →
DNS Lookup Pull every DNS record type for any domain. Screen Resolution Simulator Preview how a page looks across different screen sizes. Broken Links Finder Scan a page or site for dead/broken links. SeoWolf's SSL Recommender Work out which SSL certificate you actually need.
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Know the moment Google changes something.

SEO-Serps.info tracks Google updates as they happen. This blog explains what to do about them.

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